SEO for local businesses is a totally different ballgame than non-localized SEO. Its often very difficult to rank well locally on common phrases because there is so much national competition. The standard Google search rankings do not differentiate locally for phrases like “car wash.” This is why it is important to make sure that you [...]
What is the difference betwee SEO and SEM?
SEO typically refers to optimizing a site to appear in “natural” or “organic” search engine rankings. SEM, on the other hand, refers to paid search engine marketing like Google Adwords or Microsoft Bing’s Adcenter.
Each marketing strategy poses a unique set of challenges and each should be approached differently.
I [...]
How do you find an effective link building service? Is it worth paying for?
Link building can be one of the most critical elements of an effective SEO campaign. It is difficult and time consuming. Link building also varies by industry. A manufacturing company would want an entirely different set of in-bound links than a medical [...]
Even though its often referred to as the World Wide Web, the Internet is a powerful tool for promoting your business locally. Many sites, including Google and Yahoo, cater to localized businesses and provide local maps and business information directly within keyword searches. This list covers 10 essential strategies for promoting your local business online.
1. Submit [...]
I have always found that my sites that are built around blogs are consistently the most successful. Blogs are fresh, keyword rich, and can easily produce hundreds or thousands of pages that search engines are more than happy to index. Typically, the more fresh and original content you produce, the more you are rewarded with [...]
One of the best ways to develop your strategy for moving up to the top of the rankings for your primary keywords is to study your competition. Here’s how to do it.
First, perform a Google search for one of your keywords. I’m going to use the keyword “search engine marketing.” A very competitive keyword but [...]
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