Google URL Builder allows you to create custom tracking URL’s to track various ad campaigns in Google analytics. If you are running a Google Adwords campaign, you can set your URL’s for autotagging within your adwords campaign. But if you are running a non-adwords campaign via Yahoo, Bling, a banner ad, an email ad, or any other ad, you will need to manually tag your URL in order to track it in analytics.

This is easy to do using the Google URL builder. Just enter the following info:

  1. Campaign Source
  2. Campaign Medium
  3. Campaign Term
  4. Campaign Content (optional)
  5. Campaign Name (optional)

Once you have entered these into the URL builder, you can automatically create a link that you can use for your banner ad or other ad in order to track its effectiveness within Google Analytics. Remember, always track every ad that you place on the web and test its effectiveness. This is the only proven way to continually squeeze more profits from your website.