Depending on what keywords your a targeting, your site may a significant seasonal trend for search engine traffic. I am an avid fantasy football player and I also have a fantasy football blog. The peak season for fantasy football traffic lasts for about 3-4 weeks before it falls off a cliff.

Here is a Google Trends search for the keyword “fantasy football”

fantasy football

As you can see, every year the traffic for the keyword “fantasy football” spikes in August and September then dramatically drops off for the rest of the year.

I find it useful to do a quick Google trends lookup for any keywords that you are targeting to identify these trends. It can help you to decide when and where to focus your resources for your marketing campaign. For fantasy football, you would want to focus all of your energy into the peak months of July-September, peaking just before the NFL season starts in early September. It can also let you know when you will need to ramp up support for high traffic and sales volumes.